The STA – Your Marketing Partner in 2010!

The STA – Your Marketing Partner in 2010!

The Stratford Tourism Alliance has benefitted our farm's profile on two main levels: First, the micro website offers a low cost, world wide brochure for our farm on the web. Secondly, the alliance procured tourists and press to visit our farm. Together, these benefits served to increase our profile, and generate value-added income. I am sure that many of these first-time visitors to our farm will now include us in their yearly visits to Stratford. - Antony John, Soiled Reputation

Stratford, with Perth County, is making our region into Ontario’s newest culinary destination. With OMAFRA, our goal is to create a network of producers and distributors and sell to new buyers and consumers to create programmes, promotions and a media profile and bring people to the area, as well as sell more local foods outside our region.

The savourstratford.com web site will be the hub where local producers distribute and market to buyers and consumers. We launch year-round programmes to get people onto the farms and into shops and restaurants on county-wide Epicurean Treks; Savour Stratford Perth County Culinary Festival; and seasonal dining themes, like Delicious Stratford or From Field to Chef restaurant promotions.

In 2010 we will introduce an on-line searchable database to distribute STA members’ products to Ontario buyers and consumers linked to the Ontario Culinary Tourism Association (OCTA) and supported with a heavy marketing campaign. We will continue to include Perth County in the Culinary Guide, attend more food shows, launch more media tours and execute more advertising in the coming year.

Membership Benefits for Food Producers

• Create a web page for your business with images, logo, description and contact information giving your business on-line presence - your farm will now be search-able on the internet!
• Featured in the Epicurean Trek with display photo and description, both on-line and in the Culinary Guide (over 50,000 distribution) with FREE Epicurean Signage for your farm gate or business window (value $200)
• Opportunity to receive media coverage and meet potential chef buyers by being a featured location in media and chef tours
• Culinary promotions, events, festivals and media events all year round
• Dedicated culinary site – savourstratford.com – with on-line database searchable by name; food types; region; seasonality and displayed in Ontario Culinary Tourism Alliance database
• Members automatically qualify to be part of the STA’s Culinary product and brand building programme – Savour Stratford Perth County
• Marketing opportunities with media writers; food industry trade and consumer shows; sampling and networking events
• Display your brochures, flyers and promotional materials at Stratford visitor centres
• Post and promote new products, farm festivals and events – on-line, e-newsletters, Google AdWords, Twitter
• First in line invitation and site preference with reduced site rate at the Savour Stratford Perth County Culinary Festival
• Free admission to the Regional Food Summit and the Farmer-Chef Meet & Greet March 22, 2010 (value $50)
• Free confidential marketing consulting and advice for every Stratford Tourism member
  

Join us in 2010:

Join for $300.00 + HST a year – less than 90 cents a day